7 Reasons Why C-Level Executives Need Professional Coaching

Running an organization effectively in today’s business landscape is get increasingly challenging, what more with the major economies facing a likely threat of recession in the very near future. While C-level executives may be well rewarded, these positions also come with its fair share of constant pressure to decide and act effectively, stressful lifestyle and exposed to all kinds of risks. It is as if the business world is designed for C-level executives to fail in that the higher up they go, the lonelier it is as there is a stigma attached to asking for help.

If you are in that position and felt that, you wanted to ooze a few extra kilos of energy to get even better at what you do, look no further than professional coaching because the return of investment for such intervention is well documented by various researchers around the world.

For example, respondents to various professional coaching surveys have frequently cited that;

  • Productivity increased significantly (personal or at work)
  • Annualized financial benefits due to increased productivity
  • Increased customer satisfaction

Here are 7 “must-have” reasons why you should consider hiring a corporate coach.


1) Check and Balance

Perspective can be defined as a mental view or outlook and we all have one. If we like a certain perspective, we tend to stick to it, even though it can be costly to our outcomes. Because C-level executives belong to the top of the organizational hierarchy, they do not have many objective reference points. As such they would have to live with many blind spots that continuously contribute to bad decisions and action, overlooked opportunities, and mismatched strategies.

When the C-level executive hires an corporate coach, (s)he can help the C-level executive look at the same issue from different vantage points, thus altering the emotional state and unlock the snag for more alternative actions to be generated before a decision is made to address the issue. Having someone review things with a new pair of eyes can save months if not years of self-learning, mistakes and travelling the ‘wrong paths’.


2) Time Management

One of the biggest problems that many organizations encounter is not completing projects on time and within budget, and that can all start at the top level.

Many C-level executives do not have a proper grasp of what they need to think and act in order to bring a project in on time and within budget. As the saying goes, we can only do as much as we know how to, and what we didn’t know would limit the achievement of the ENTIRE team.

How professional coaching could help in this situation is that the corporate coach would re-orientate the project leader to view the various bottlenecks from different angle and work through appropriate exercises, supported by tested and proven professional coaching tools to generate various practical options before deciding what and how to act on a certain strategy to ensure timelines are properly met within allocated budget.


3) Breaking Mental Limitations

We all have placed a limit to our abilities as well as what is possible in our daily life. These limits are usually influenced by our experiences, beliefs and personal values. Our greatest achievement in life and at work is determined by these limitations. Until and unless we take conscious steps to breakthrough our mental limitations, our current and future achievements will not vary much.

The corporate coach is able to help C-level executive where (s)he can’t. Otherwise the C-level executive would have already broken those limits in the first place. The corporate coach is able to guide the C-level executive to a mental state higher than his/her perceived limitation and provide the necessary tools to challenge those limitations. The corporate coach is able to help the C-level excutive co-design specific actions for HIM/her to take so that (s)he will take charge of his/her current situation and deliver breakthrough performance that last.


4) Deal with Stress

Stress has become one of the major killers of C-level executives around the world! As the pace of business increase even more, C-level executives have to do something radically different with their lifestyles and stay ahead of the industry at the same time. A major challenge for most if not all C-level executives in managing their lifestyle is none other than effective time allocation.

With the help of the corporate coach, the least the coach could do is to give constant reminder as well as inspirational thoughts to the C-level executive to maintain a balanced work-life. Again, the corporate coach has the ability to help the C-level executive to reframe the meaning of work-life balance to the extent that the (s)he could re-prioritise his/her schedule to work closely with the corporate coach in order to deal with stress in a more positive and structured way while at the same time stay ahead of the demand of the industry (s)he belongs to.


5) Learn from Past Mistakes

Everyone makes their fair share of mistakes in their life journey and that include corporate coaches too. The question to ask should not be how many mistakes one has made. The question to ask should be what can we learn from all those mistakes that we have made.

For many people, highlighting past mistakes may not be something that is easily carried out, but, if we can do it with someone, like a corporate coach, who can help us to work through a way to systematically learn from those mistakes, and find ways to avoid them in the future, then past mistakes can actually be a good thing and can even be treated as an ‘investment’ for future decisions and actions.


6) Professional Listening Ear

One of the most unappreciated traits in the world is that of attentive listening because in today’s world, where everyone rushes to speak louder and louder because lesser and lesser people are listening, it has become an urgently wanting activity be it in the office or at home.

Even in the board room, everyone is more interested to listen in order to respond instead of listening for proper understanding. As a result, the quality of communication can only deteriorate to a level where misunderstanding occur, lack of respect for each other, mismanaged emotional control and all kinds of conflicts emerging in and around the boardroom.

The corporate coach is professionally trained to listen closely to what the C-level executives say and did not say and that alone has proven to be therapeutic to many top level executives, as found out by professionally run coaching surveys. Hence, lending a professional ear to a C-level executive is more than worth it. In fact, the key for unlocking the hidden solution within the executive can be found in this process of professional listening.


7) Using What You’ve Learned in the Professional Coaching to Help Others

As the C-level executives start to learn more techniques on ways to cope with various challenging situations, they can start to share those skills with other members of their staff; this eventually helps to create a coaching culture within their company.

A corporate coach will be able to help, but someone who has been in the industry for some time like the C-level executive will be in a better position to pass the knowledge on in a manner that the members of his/her staff will understand i.e. in a form that’s appropriate to their industry, and the way it works.

If you’ve never thought about it before, and know that you have to start making changes to take the business forward, then it could be a good time to think about professional coaching; after all, your competitors are already taking advantage of a corporate coach; do you want your executives to get left behind?


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